When changing the password of any account or upon successfully signing up for any app, people immediately receive a confirmation mail. This is what we call transactional email.
Transactional email services are crucial to any online business. They help in building a positive customer experience as well as brand loyalty. Welcome emails, password confirmation, password resets, order confirmation, etc., fall under transactional email services.
Transactional email can be sent one person at a time. But that’s not an issue. The real issue lies in finding the best transactional email service providers. Hence, we came up with this post to offer a better understanding of the same.
Listed below are the top Email APIs that can deliver transactional email services much faster:
SendGrid started in 2009 as a simple email API but has now become a full-fledged platform offering a wide range of services, including transactional email services. There is also a range of email marketing tools that one can make use of. Being a cloud-based service, it is fast and reliable and comes with customisable integration. SendGrid comes with a mobile app, so one can easily share it with their team. It makes an excellent choice for users looking for an all-in-one service, including engagement tools, marketing automation and transactional email.
Hubspot email APIs are specially designed for marketers and offer plenty of features like forms, email marketing, landing pages, automation, etc. The platform gives the flexibility to opt for selected tools or use the platform as a whole. With its integration with the Hubspot CRM, you can customise your email campaigns to a great extent.
With HubSpot’s Transactional Email, you can send relationship-based emails to users. Send automated commerce receipts, account updates, and system messages with full engagement tracking across all of your emails with hubspot transactional email.
Amazon Simple Email Service is a part of the Amazon Web Services Platform and is extremely cheap in terms of price. Amazon SES can help you save a lot of money. The email provider, however, relies heavily on manual work like processing spam complaints or providing email analytics. The platform can be used to send transactional notifications, marketing communications, and for receiving emails.
Postmark is a highly reliable and extremely fast platform for sending transactional emails. It was introduced in 2009 and has come a long way since then. Postmark comes with pre-built email templates for welcome emails, password resets, trial expirations, user invitations, comment notifications and more, thus giving the users complete freedom to customise each template as per their needs. Furthermore, the platform does not mix promotional and transactional messages, thus protecting crucial emails. Postmark is the only email provider that shares delivery time publicly
Mandrill started as a transaction email provider by Mailchimp but now comes as an add-on for already existing Mailchimp users. For users having now Mailchimp account, it can appear a bit expensive. It comes with a searchable activity log and allows the users to customise the tracking options. The platform is heavily used for sending data-driven emails and personalised one-to-one messages. The pre-built dashboard makes it easier for the users to use this platform.
Over the years, Mailgun has been acquired by a lot of companies, including Pathwire at the beginning of 2021 and Sinch after that. It is now a part of a larger ecosystem of messaging services. Mailgun is specially meant for developers to help them send, receive and track emails. The flexible API makes it quite easier to integrate Mailgun into one’s application. The platform is known to scale as per users’ needs. Also, there is support for marketing campaign emails.
Email APIs have a big role to play in today’s competitive market. Hence, no matter the nature of the business, one must invest in any of the transactional email service providers based on their requirements. The above-mentioned list features the best providers, both in terms of pricing and features, hence are good to go. If you’re looking for a service to disposable email addressess, please check our tools section.