You might have noticed a huge drop in your monthly active subscriber count today. Don’t worry. It’s good for you. I’ll explain what’s the reason.
The count was meant to be “Monthly Active Users”. But unfortunately, due to a glitch in our system, we were counting the total number of users who visited your website. That’s a huge number and around 80% of them won’t be your active users. By active user what we mean is,
- The user should have visited your website at least once in the last 30 days.
- OR, the user should be actively receiving your notifications. (Means, he is still using the device from which he subscribed, or he is still using the browser)
We will remove all inactive users according to the above conditions. This is actually to help you save money and increase the effectiveness of your notification campaigns.
You don’t want to pay for the users whom you cannot reach (yes, some users are unreachable for many many reasons), Right?
Let us know if you have any doubts.