Automation workflows can be a great thing for e-commerce websites. In this article, I would like to share 5 effective web push notification automation workflows that you should be using on your e-commerce website.
1000+ visitors have subscribed to push notifications from your website. Now what? If you are not properly utilising them, you are missing out on some major opportunities to engage your subscribers. Remember that they subscribed to your notifications because they already trust you. They like to buy from you. Sending push notifications helps them to
- Understand your products better
- Create awareness about your brand
- Receive special offers and discounts
If you want to make most out of your subscribers, you can try out these automation workflows.
Thank your subscriber for subscribing. You can send them a welcome message with links to a special offer page. They will love it.
Product Purchase Thank You
Whenever they purchase something from you, you should send a thank you notification and mention any complimentary products/services they are likely to buy next.
Payment Failed Notification
Uff!! That’s annoying. This can happen either due to problems in customer end or problems with your website. Anyway, let them know that there is nothing to worry. You can send your customer support number or email id so that they can contact in case if they are worried about their payment/purchase.
Cart Abandonment Notification
Sometimes, customers abandon their carts simply because they forget it. You can send them a gentle reminder after some minutes. In some other cases, customers abandon their carts because they decided not to purchase from you. You might be able to change their mind if you send them a personalised notification with a PROMO code exclusively for them. They will be glad that you care for them.
Product Purchase Reminder
If your e-commerce website sells products that are purchased on a cycle, you can send them a notification to remind them about their next purchase. For instance, let’s say you sell beauty care products and a customer purchases a sunscreen tube that will last for one month. So you can send him a notification after 20 days as a reminder that his sunscreen is about to run out.
Marketing automation is still in the early stages. A lot more is there to be explored. Let us know if you have any web push automation workflow ideas.